Here you can find my articles in English.
You have often come across the acronym PII or Personally Identifiable Information and wondered what it is and how to fix it in Google Analytics. PII are all the information that can give you the possibility to identify a user. This topic is closely linked with Privacy and, especially for the EU, with the GDPR […]
The RegEx or Regular Expressions are a very powerful instrument to use for your analysis. It allows you to optimize your job and faster isolate pieces of information. At a first glance, RegEx can be scary because they seem like a foreign unknown language but, using them, you’ll realize how useful they are and you […]
When you set up a new Property in Google Analytics 4 to measure your website’s performance, GA4 creates the Measurement ID which identifies your property. This is unique and it’s different for every property. All measurement IDs begin with the “G” letter, following by ten randomly numbers and letters. Furthermore, remember that every Data Stream […]
The new Google Analytics 4 gives also the possibility to use BigQuery for free and this is simply one of the greatest feature improved. BQ is a really powerful tool to analyze the raw data collected in GA. The possibility to link the two tools will open lot of possibilities: imagine what you can do […]
In this post I’ll show you how to create a new Property in Google Analytics 4. Then I’ll use Google Tag Manager to pass the information from the website to GA4 by using the GA4 Configuration Tag. This is the path we’ll follow: Create a new Property in Google Analytics 4 Set up the Data […]
Recently Google Tag Manager has released the new Preview mode version, where you can test your tags, triggers and variables before publish them on your website. In this new version, you’ll see that a new URL it creates on your website. Here you can see an example when I launch the Preview mode: Once the […]
The new Google Analytics 4 gives us the possibility to filter internal traffic for cleaner data. First of all, remember that internal traffic is the traffic that comes from employees who work every day on the website or simply from you who works on your own blog. If you do not filter this type of […]
Scopri come utilizzare al meglio la funzione “Filtro” in Google Analytics per analisi web qualitative.
Google Analytics gives you the possibility to use Filters to clean and better organize your data. This can help you a lot for your analysis. Among the different types of filters, Search and Replace Filter allows a convenient help to substitute a value with another one more useful and, above all, more readable. Want to […]
In this post I’ll show you how to track the clicks on the navigation menu, thanks to the use of Tag Manager and Google Analytics. Many websites have navigation menus within which there are several categories. This makes navigation easier and often intuitive for the user. As an analyst you will want to know if […]
Variables in Google Tag Manager are information that allow you to perform a specific thing. If with the trigger I can activate the tag in all the pages of the website, it is thanks to the Variable that they can go into detail and say to activate the tag on a specific page. The variables […]
Triggers allow tags to activate in particular situations. We can think of the trigger as “when“: when I want to activate a certain tag. In this way, I tell the tag to activate itself if a certain condition occurs, for example if we are on a certain page, if a transaction is made, if a […]
A tag, in Google Tag Manager is a small portion of code, a snippet, which, thanks to GTM, allows you to pass some information of your site to third-party platforms (eg: Google Analytics, Facebook, Hotjar, Paypal etc.). GTM offers you several tags from the Google’s environment (Ads, Analytics, Optimize etc.), a series of third party […]
What are and what is the purpose of Folders in GTM? This functionality is very very useful because it helps you to organize your works, giving you the possibility to catalog all your tags, triggers and variables you have created. This is a good solution Tag Manager offers to you when you are working on […]
In this post I’m going to show you how to add Annotations from Google Analytics to Google Data Studio. In this way, every time you change the date into your dashboard in DS, you can see the annotations of that particular time period as in Analytics. Furthermore, using Google Sheets you can add new comments […]