Here you can find my articles in English.
One of the most popular reports within the Universal Analytics version is definitely the Source/Medium Report. In this Report, you can quickly observe the source and medium of users landing on the website. In UA we can find it under Acquisition > All Traffic > Source/Medium The new version of GA4 offers many features but […]
One of the most interesting reports in Google Analytics – Universal Analytics is the Landing Pages Report. In this report you can observe the first landing page of a user on the analyzed website. It’s a very useful report to quickly understand what our user’s entry points are. However, the question may arise: how do […]
In this post, I’ll show you how to compare data in Google Analytics 4. Just as with the UA (Universal Analytics) version, where you can use segments to better analyze your users’ behavior on the site, GA4 offers a similar feature. However, there are some nuances, compared to the UA version. Compare data in GA4 […]
In this post I will show you two things that I find very useful: Connect the Google Search Console directly to your Google Analytics Property 4 Save a widget for faster access to Search Console data in the GA4 User Interface Let’s start! How to Link Search Console to GA4 Property The steps to link […]
Google Data Studio is a great data visualization tool that is completely free, allowing you to connect different data sources to create dashboards. Some of the available data sources are: Google Analytics Google Sheets Google BigQuery File in .csv etc. The sources are different and, as you have seen, they are not only from the […]
Content Groups allow you to create sections of the website, grouping contents in a convenient way for your analysis. Let’s give some examples: I can create a specific group that shows me the most viewed Brands on my website or I can create Product categories to analyze, at a higher level, the interactions of users […]
Update: October 5th. Google Tag Manager Server Side is officially out of Beta, as confirmed by Google, and has entered a new phase. Announced in August 2020, Google Tag Manager Server-side is still a tool / theme unknown to most. There are many doubts and questions on the subject and in this post I want […]
Note: this article refers to the Universal Analytics version. If you want to know how to implement Content Groups in GA4 via Google Tag Manager, you can read this blog post. Analyzing the contents of a website, has it ever happened to you that you want to know what are the performances of the main […]
The Lookup Table variable in Google Tag Manager allows you to read the value of an input and, if this value matches certain requirements, it will return some output. There are several situations where this variable can help us: rename a web page, rename the Source dimension for a social (Instagram, Facebook LinkedIn etc.) and […]
Pageviews are one of the best known metrics, present in almost all web analytics reports. This metric is populated with pageview hits, which are sent to Google Analytics every time we view a page or refresh the page itself. However, in recent years a series of technologies have developed that improve user navigation on the […]
In this post, we see how to track Virtual Pages with the help of Google Tag Manager and Google Analytics. If you don’t know what Virtual Pages are and learn more about how they can help you especially if you are tracking a Single Page Application, I suggest you to read my dedicated post. To […]
In this post I’ll show you how to implement cross domain tracking in the new version of Google Analytics 4. With GA4 cross domain tracking is much easier than the Universal Analytics version, in fact: in Universal Analytics you had to set everything up within Google Tag Manager In Google Analytics 4 you can do […]
Referral traffic is, generally, traffic from other websites that contain one or more links to your site. The new Google Analytics 4 allows you to measure this kind of traffic for your analysis, without the use of tags, triggers or variables. Proper implementation of referral traffic allows you to understand which other websites are bringing […]
Google has just released the Demo Account for Google Analytics 4 Now, all users can access and discover the functionalities offered by GA4. But let’s go in order! Post Content: 1) What is the Google Analytics 4 Demo Account 2) How the Demo Account is implemented 3) What can I do with the Demo Account […]
UPDATE: 1st May 2022. The update contains a new script to add a listener every time the form has been submitted. In this post, I’m going to show you how to track a Form (Contact Form 7 for WordPress) with Google Analytics 4 and Google Tag Manager. If you want to track the Lead of […]