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The Lookup Table variable in Google Tag Manager allows you to read the value of an input and, if this value matches certain requirements, it will return some output. There are several situations where this variable can help us: rename a web page, rename the Source dimension for a social (Instagram, Facebook LinkedIn etc.) and […]
Pageviews are one of the best known metrics, present in almost all web analytics reports. This metric is populated with pageview hits, which are sent to Google Analytics every time we view a page or refresh the page itself. However, in recent years a series of technologies have developed that improve user navigation on the […]
In this post, we see how to track Virtual Pages with the help of Google Tag Manager and Google Analytics. If you don’t know what Virtual Pages are and learn more about how they can help you especially if you are tracking a Single Page Application, I suggest you to read my dedicated post. To […]
In this post I’ll show you how to implement cross domain tracking in the new version of Google Analytics 4. With GA4 cross domain tracking is much easier than the Universal Analytics version, in fact: in Universal Analytics you had to set everything up within Google Tag Manager In Google Analytics 4 you can do […]
Referral traffic is, generally, traffic from other websites that contain one or more links to your site. The new Google Analytics 4 allows you to measure this kind of traffic for your analysis, without the use of tags, triggers or variables. Proper implementation of referral traffic allows you to understand which other websites are bringing […]
Google has just released the Demo Account for Google Analytics 4 Now, all users can access and discover the functionalities offered by GA4. But let’s go in order! Post Content: 1) What is the Google Analytics 4 Demo Account 2) How the Demo Account is implemented 3) What can I do with the Demo Account […]
In this post, I’m going to show you how to track a Form with Google Analytics 4 and Google Tag Manager. If you want to track the Lead of a user who fills out the Form on your website, firstly you must have created a new Property for GA4 and secondly created a tag in […]
You have often come across the acronym PII or Personally Identifiable Information and wondered what it is and how to fix it in Google Analytics. PII are all the information that can give you the possibility to identify a user. This topic is closely linked with Privacy and, especially for the EU, with the GDPR […]
The RegEx or Regular Expressions are a very powerful instrument to use for your analysis. It allows you to optimize your job and faster isolate pieces of information. At a first glance, RegEx can be scary because they seem like a foreign unknown language but, using them, you’ll realize how useful they are and you […]
When you set up a new Property in Google Analytics 4 to measure your website’s performance, GA4 creates the Measurement ID which identifies your property. This is unique and it’s different for every property. All measurement IDs begin with the “G” letter, following by ten randomly numbers and letters. Furthermore, remember that every Data Stream […]
The new Google Analytics 4 gives also the possibility to use BigQuery for free and this is simply one of the greatest feature improved. BQ is a really powerful tool to analyze the raw data collected in GA. The possibility to link the two tools will open lot of possibilities: imagine what you can do […]
In this post I’ll show you how to create a new Property in Google Analytics 4. Then I’ll use Google Tag Manager to pass the information from the website to GA4 by using the GA4 Configuration Tag. This is the path we’ll follow: Create a new Property in Google Analytics 4 Set up the Data […]
Recently Google Tag Manager has released the new Preview mode version, where you can test your tags, triggers and variables before publish them on your website. In this new version, you’ll see that a new URL it creates on your website. Here you can see an example when I launch the Preview mode: Once the […]
The new Google Analytics 4 gives us the possibility to filter internal traffic for cleaner data. First of all, remember that internal traffic is the traffic that comes from employees who work every day on the website or simply from you who works on your own blog. If you do not filter this type of […]
Scopri come utilizzare al meglio la funzione “Filtro” in Google Analytics per analisi web qualitative.