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Categoria: English Posts

Here you can find my articles in English.

ga4 source/medium report

Google Analytics 4: source/medium report

Pubblicato il 19 Aprile 202221 Aprile 2022 Luca SanitàLascia un commentoPubblicato in English Posts

One of the most popular reports within the Universal Analytics version is definitely the Source/Medium Report. In this Report, you can quickly observe the source and medium of users landing on the website. In UA we can find it under Acquisition > All Traffic > Source/Medium The new version of GA4 offers many features but […]

landing page report in ga4

Landing Pages Report in GA4

Pubblicato il 27 Febbraio 202227 Febbraio 2022 Luca SanitàLascia un commentoPubblicato in English Posts

One of the most interesting reports in Google Analytics – Universal Analytics is the Landing Pages Report. In this report you can observe the first landing page of a user on the analyzed website. It’s a very useful report to quickly understand what our user’s entry points are. However, the question may arise: how do […]

Google Analytics 4: Comparison

Pubblicato il 27 Febbraio 202227 Febbraio 2022 Luca SanitàLascia un commentoPubblicato in English Posts

In this post, I’ll show you how to compare data in Google Analytics 4. Just as with the UA (Universal Analytics) version, where you can use segments to better analyze your users’ behavior on the site, GA4 offers a similar feature. However, there are some nuances, compared to the UA version. Compare data in GA4 […]

google search console and ga4

Search Console and Google Analytics 4

Pubblicato il 13 Febbraio 202213 Febbraio 2022 Luca SanitàLascia un commentoPubblicato in English Posts

In this post I will show you two things that I find very useful: Connect the Google Search Console directly to your Google Analytics Property 4 Save a widget for faster access to Search Console data in the GA4 User Interface Let’s start! How to Link Search Console to GA4 Property The steps to link […]

How to Change Language in Google Data Studio

Pubblicato il 13 Febbraio 202213 Febbraio 2022 Luca SanitàLascia un commentoPubblicato in English Posts

Google Data Studio is a great data visualization tool that is completely free, allowing you to connect different data sources to create dashboards. Some of the available data sources are: Google Analytics Google Sheets Google BigQuery File in .csv etc. The sources are different and, as you have seen, they are not only from the […]

how to implement content group in ga4

How to Implement Content Group in Google Analytics 4

Pubblicato il 21 Dicembre 202121 Dicembre 2021 Luca Sanità2 commentiPubblicato in English Posts

Content Groups allow you to create sections of the website, grouping contents in a convenient way for your analysis. Let’s give some examples: I can create a specific group that shows me the most viewed Brands on my website or I can create Product categories to analyze, at a higher level, the interactions of users […]

gtm server side

Server-side Tagging: what is it?

Pubblicato il 6 Novembre 20216 Novembre 2021 Luca SanitàLascia un commentoPubblicato in English Posts

Update: October 5th. Google Tag Manager Server Side is officially out of Beta, as confirmed by Google, and has entered a new phase. Announced in August 2020, Google Tag Manager Server-side is still a tool / theme unknown to most. There are many doubts and questions on the subject and in this post I want […]

content groupings in google analytics

Content Grouping in Google Analytics

Pubblicato il 27 Giugno 202121 Dicembre 2021 Luca SanitàLascia un commentoPubblicato in English Posts

Note: this article refers to the Universal Analytics version. If you want to know how to implement Content Groups in GA4 via Google Tag Manager, you can read this blog post. Analyzing the contents of a website, has it ever happened to you that you want to know what are the performances of the main […]

lookup table variable google tag manager

Google Tag Manager: Lookup Table Variable

Pubblicato il 3 Maggio 20213 Maggio 2021 Luca SanitàLascia un commentoPubblicato in English Posts

The Lookup Table variable in Google Tag Manager allows you to read the value of an input and, if this value matches certain requirements, it will return some output. There are several situations where this variable can help us: rename a web page, rename the Source dimension for a social (Instagram, Facebook LinkedIn etc.) and […]

What Virtual Pages are in Google Analytics

Pubblicato il 5 Aprile 20215 Aprile 2021 Luca SanitàLascia un commentoPubblicato in English Posts

Pageviews are one of the best known metrics, present in almost all web analytics reports. This metric is populated with pageview hits, which are sent to Google Analytics every time we view a page or refresh the page itself. However, in recent years a series of technologies have developed that improve user navigation on the […]

how to track virtual pages with gtm and ga

How to track Virtual Pages: Google Tag Manager and Google Analytics

Pubblicato il 5 Aprile 20216 Luglio 2021 Luca SanitàLascia un commentoPubblicato in English Posts

In this post, we see how to track Virtual Pages with the help of Google Tag Manager and Google Analytics. If you don’t know what Virtual Pages are and learn more about how they can help you especially if you are tracking a Single Page Application, I suggest you to read my dedicated post. To […]

cross domain tracking google analytics 4

Google Analytics 4: Cross Domain Tracking

Pubblicato il 2 Aprile 20213 Novembre 2021 Luca SanitàLascia un commentoPubblicato in English Posts

In this post I’ll show you how to implement cross domain tracking in the new version of Google Analytics 4. With GA4 cross domain tracking is much easier than the Universal Analytics version, in fact: in Universal Analytics you had to set everything up within Google Tag Manager In Google Analytics 4 you can do […]

google analytics 4 list unwanted referrals

Google Analytics 4: Referral Exclusion List

Pubblicato il 29 Marzo 20213 Novembre 2021 Luca SanitàLascia un commentoPubblicato in English Posts

Referral traffic is, generally, traffic from other websites that contain one or more links to your site. The new Google Analytics 4 allows you to measure this kind of traffic for your analysis, without the use of tags, triggers or variables. Proper implementation of referral traffic allows you to understand which other websites are bringing […]

demo account google analytics 4

Google Analytics 4 Demo Account

Pubblicato il 9 Febbraio 20219 Febbraio 2021 Luca SanitàLascia un commentoPubblicato in English Posts

Google has just released the Demo Account for Google Analytics 4 Now, all users can access and discover the functionalities offered by GA4. But let’s go in order! Post Content: 1) What is the Google Analytics 4 Demo Account 2) How the Demo Account is implemented 3) What can I do with the Demo Account […]

form tracking google analytics 4 and gtm

Form tracking in Google Analytics 4

Pubblicato il 28 Gennaio 20211 Maggio 2022 Luca Sanità6 commentiPubblicato in English Posts

UPDATE: 1st May 2022. The update contains a new script to add a listener every time the form has been submitted. In this post, I’m going to show you how to track a Form (Contact Form 7 for WordPress) with Google Analytics 4 and Google Tag Manager. If you want to track the Lead of […]

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Ultimi articoli

  • Google Analytics 4: source/medium report
  • Google Analytics 4: Rapporto source/medium
  • Landing Pages Report in GA4
  • Google Analytics 4: Comparison
  • Google Analytics 4: Pagine di Destinazione

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Luca SanitàFollow

Web Analytics Lead | Founder of DataEnthusiast (https://t.co/yUs3ipHIk3) LinkedIn: https://t.co/giqHg8zuVV #analytics #data

Luca Sanità
sanita_lucaLuca Sanità@sanita_luca·
19 Apr

#GoogleAnalytics4 gives us the possibility to customize Reports and its UI.

In this post I'll show you how to build the source/medium reports in #GA4 and save the reports in the #acquisition section.

Blog post👉https://bit.ly/3EH1h8l

#measure

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sanita_lucaLuca Sanità@sanita_luca·
1 Apr

Had a discussion with a vendor: "we can use server side tracking separate with cookie banner". Me: "WTF?!"😱
Server side tracking it's not a workaround at cookie consent. If it's not clear for professionals who work in the industry, we have to evangelize more about it.
#privacy

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sanita_lucaLuca Sanità@sanita_luca·
25 Mar

Great news about #privacy and #data flows. We’ll see how this evolves👇

Ursula von der Leyen@vonderleyen

Pleased that we found an agreement in principle on a new framework for transatlantic data flows.
 
It will enable predictable and trustworthy 🇪🇺🇺🇸 data flows, balancing security, the right to privacy and data protection.
 
This is another step in strengthening our partnership.

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sanita_lucaLuca Sanità@sanita_luca·
23 Mar

#googleanalytics4 offers us Insights. The #MachineLearning can help us to understand our data.

This is a cool feature but it must always be seen with a critical view.

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sanita_lucaLuca Sanità@sanita_luca·
16 Mar

Google Analytics Universal Analytics will stop on July 1, 2023 (October 1, 2023 for GA360 users).

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