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Categoria: English Posts

Here you can find my articles in English.

PII (personally identifiable information) what it is and how to fix it in google analytics

PII (Personally Identifiable Information): what is it?

Pubblicato il 12 Gennaio 202119 Agosto 2021 Luca SanitàLascia un commentoPubblicato in English Posts

You have often come across the acronym PII or Personally Identifiable Information and wondered what it is and how to fix it in Google Analytics. PII are all the information that can give you the possibility to identify a user. This topic is closely linked with Privacy and, especially for the EU, with the GDPR […]

regular expressions regex the guidebook

Regular Expression (RegEx): the Guidebook

Pubblicato il 23 Dicembre 20202 Novembre 2021 Luca SanitàLascia un commentoPubblicato in English Posts

The RegEx or Regular Expressions are a very powerful instrument to use for your analysis. It allows you to optimize your job and faster isolate pieces of information. At a first glance, RegEx can be scary because they seem like a foreign unknown language but, using them, you’ll realize how useful they are and you […]

What is GA4 Measurement ID?

Pubblicato il 18 Dicembre 202018 Dicembre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

When you set up a new Property in Google Analytics 4 to measure your website’s performance, GA4 creates the Measurement ID which identifies your property. This is unique and it’s different for every property. All measurement IDs begin with the “G” letter, following by ten randomly numbers and letters. Furthermore, remember that every Data Stream […]

How to Link Google Analytics 4 to BigQuery

How to Link Google Analytics 4 to BigQuery

Pubblicato il 18 Novembre 202020 Dicembre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

The new Google Analytics 4 gives also the possibility to use BigQuery for free and this is simply one of the greatest feature improved. BQ is a really powerful tool to analyze the raw data collected in GA. The possibility to link the two tools will open lot of possibilities: imagine what you can do […]

How to create a new Property in Google Analytics 4

How to create a new Property in Google Analytics 4

Pubblicato il 17 Novembre 20203 Novembre 2021 Luca SanitàLascia un commentoPubblicato in English Posts

In this post I’ll show you how to create a new Property in Google Analytics 4. Then I’ll use Google Tag Manager to pass the information from the website to GA4 by using the GA4 Configuration Tag. This is the path we’ll follow: Create a new Property in Google Analytics 4 Set up the Data […]

exclude gtm_debug from google analytics

How to delete gtm_debug=x in Google Analytics

Pubblicato il 13 Novembre 202017 Novembre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

Recently Google Tag Manager has released the new Preview mode version, where you can test your tags, triggers and variables before publish them on your website. In this new version, you’ll see that a new URL it creates on your website. Here you can see an example when I launch the Preview mode: Once the […]

how to filter internal traffic in google analytics 4

How to filter internal traffic in Google Analytics 4

Pubblicato il 6 Novembre 202019 Agosto 2021 Luca Sanità2 commentiPubblicato in English Posts

The new Google Analytics 4 gives us the possibility to filter internal traffic for cleaner data. First of all, remember that internal traffic is the traffic that comes from employees who work every day on the website or simply from you who works on your own blog. If you do not filter this type of […]

How to Use Filters in Google Analytics

Pubblicato il 27 Ottobre 20203 Novembre 2021 Luca SanitàLascia un commentoPubblicato in English Posts

Scopri come utilizzare al meglio la funzione “Filtro” in Google Analytics per analisi web qualitative.

search and replace filter in google analytics

Search and Replace Filter in Google Analytics

Pubblicato il 25 Ottobre 202017 Marzo 2021 Luca SanitàLascia un commentoPubblicato in English Posts

Google Analytics gives you the possibility to use Filters to clean and better organize your data. This can help you a lot for your analysis. Among the different types of filters, Search and Replace Filter allows a convenient help to substitute a value with another one more useful and, above all, more readable. Want to […]

Tracciare i click nel Menù Navigazione con Tag Manager

Track Clicks within Navigation Menu with Google Tag Manager

Pubblicato il 23 Ottobre 202023 Ottobre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

In this post I’ll show you how to track the clicks on the navigation menu, thanks to the use of Tag Manager and Google Analytics. Many websites have navigation menus within which there are several categories. This makes navigation easier and often intuitive for the user. As an analyst you will want to know if […]

What Variables are in Google Tag Manager?

Pubblicato il 19 Ottobre 202019 Ottobre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

Variables in Google Tag Manager are information that allow you to perform a specific thing. If with the trigger I can activate the tag in all the pages of the website, it is thanks to the Variable that they can go into detail and say to activate the tag on a specific page. The variables […]

What’s a trigger in Google Tag Manager?

Pubblicato il 19 Ottobre 202019 Ottobre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

Triggers allow tags to activate in particular situations. We can think of the trigger as “when“: when I want to activate a certain tag. In this way, I tell the tag to activate itself if a certain condition occurs, for example if we are on a certain page, if a transaction is made, if a […]

What’s a Tag in Google Tag Manager?

Pubblicato il 19 Ottobre 202019 Ottobre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

A tag, in Google Tag Manager is a small portion of code, a snippet, which, thanks to GTM, allows you to pass some information of your site to third-party platforms (eg: Google Analytics, Facebook, Hotjar, Paypal etc.). GTM offers you several tags from the Google’s environment (Ads, Analytics, Optimize etc.), a series of third party […]

What are Folders in Google Tag Manager

Pubblicato il 4 Ottobre 202019 Ottobre 2020 Luca Sanità2 commentiPubblicato in English Posts

What are and what is the purpose of Folders in GTM? This functionality is very very useful because it helps you to organize your works, giving you the possibility to catalog all your tags, triggers and variables you have created. This is a good solution Tag Manager offers to you when you are working on […]

how to have annotations in data studio dashboards as in google analytics

How to have Annotations in Data Studio Dashboards as in Google Analytics

Pubblicato il 30 Settembre 202020 Dicembre 2020 Luca SanitàLascia un commentoPubblicato in English Posts

In this post I’m going to show you how to add Annotations from Google Analytics to Google Data Studio. In this way, every time you change the date into your dashboard in DS, you can see the annotations of that particular time period as in Analytics. Furthermore, using Google Sheets you can add new comments […]

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Luca SanitàFollow

Web Analytics Lead | Founder of DataEnthusiast (https://t.co/yUs3ipHIk3) LinkedIn: https://t.co/giqHg8zuVV #analytics #data

Luca Sanità
sanita_lucaLuca Sanità@sanita_luca·
19 Apr

#GoogleAnalytics4 gives us the possibility to customize Reports and its UI.

In this post I'll show you how to build the source/medium reports in #GA4 and save the reports in the #acquisition section.

Blog post👉https://bit.ly/3EH1h8l

#measure

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sanita_lucaLuca Sanità@sanita_luca·
1 Apr 2022

Had a discussion with a vendor: "we can use server side tracking separate with cookie banner". Me: "WTF?!"😱
Server side tracking it's not a workaround at cookie consent. If it's not clear for professionals who work in the industry, we have to evangelize more about it.
#privacy

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sanita_lucaLuca Sanità@sanita_luca·
25 Mar 2022

Great news about #privacy and #data flows. We’ll see how this evolves👇

Ursula von der Leyen@vonderleyen

Pleased that we found an agreement in principle on a new framework for transatlantic data flows.
 
It will enable predictable and trustworthy 🇪🇺🇺🇸 data flows, balancing security, the right to privacy and data protection.
 
This is another step in strengthening our partnership.

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sanita_lucaLuca Sanità@sanita_luca·
23 Mar 2022

#googleanalytics4 offers us Insights. The #MachineLearning can help us to understand our data.

This is a cool feature but it must always be seen with a critical view.

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sanita_lucaLuca Sanità@sanita_luca·
16 Mar 2022

Google Analytics Universal Analytics will stop on July 1, 2023 (October 1, 2023 for GA360 users).

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