Here you can find my articles in English.
Google Analytics gives you the possibility to use Filters to clean and better organize your data. This can help you a lot for your analysis. Among the different types of filters, Search and Replace Filter allows a convenient help to substitute a value with another one more useful and, above all, more readable. Want to […]
In this post I’ll show you how to track the clicks on the navigation menu, thanks to the use of Tag Manager and Google Analytics. Many websites have navigation menus within which there are several categories. This makes navigation easier and often intuitive for the user. As an analyst you will want to know if […]
Variables in Google Tag Manager are information that allow you to perform a specific thing. If with the trigger I can activate the tag in all the pages of the website, it is thanks to the Variable that they can go into detail and say to activate the tag on a specific page. The variables […]
Triggers allow tags to activate in particular situations. We can think of the trigger as “when“: when I want to activate a certain tag. In this way, I tell the tag to activate itself if a certain condition occurs, for example if we are on a certain page, if a transaction is made, if a […]
A tag, in Google Tag Manager is a small portion of code, a snippet, which, thanks to GTM, allows you to pass some information of your site to third-party platforms (eg: Google Analytics, Facebook, Hotjar, Paypal etc.). GTM offers you several tags from the Google’s environment (Ads, Analytics, Optimize etc.), a series of third party […]
What are and what is the purpose of Folders in GTM? This functionality is very very useful because it helps you to organize your works, giving you the possibility to catalog all your tags, triggers and variables you have created. This is a good solution Tag Manager offers to you when you are working on […]
In this post I’m going to show you how to add Annotations from Google Analytics to Google Data Studio. In this way, every time you change the date into your dashboard in DS, you can see the annotations of that particular time period as in Analytics. Furthermore, using Google Sheets you can add new comments […]
In this post I’ll show you how o implement cookies’consent on your website with Cookiebot via Google Tag Manager. This solution is totally free and easy to implement. Let’s start! Create an Account in Cookiebot First step: let’s go to Cookiebot‘s website and create a new free account. Once you’ve added email and a password, […]
Thanks to Google Analytics it’s possible to track the users’ interaction on a website. Do you know that you can use GA also to track Google Data Studio‘s Dashboards? Yes, you can! In this post I explained how to track the Dashboards made via Google Data Studio using Google Analytics. Reading the post you can […]
Google Data Studio is a great free data visualization tool that you definetly have to know. It allows you to create useful dashboards to show data from several data sources. Google Analytics is only one of those data sources. You can find Google Sheets, Google Ads and several others which are constantly updated. Actually (September […]
You’ve created a new Google Data Studio Dashboard. You’ve worked hard on it and now you are ready to share it. It is at this point that the question may have arise: how many will really see it? Can I know this information? The answer is “yes!”: in this post I’ll show you how to […]
In this post I’ll deep dive into how to find and to exclude query parameters from your website. It is important to check this inside your Google Analytics, to avoid duplications into the Reports (how I described in this post) and to reduce the number of cardinalities of some dimensions, so that it will be […]
In this post we will see what query parameters are and what can happen in GA Reports if you do not set the settings correctly for these values. I’ll show you how to exclude them step-by-step in Google Analytics to allow you to have a clean data collection and facilitate the analysis of the website. […]
There are always more websites called Single Page Application (SPA). These websites have different advantages on the user side and therefore at the UX level, but they can create many problems in web tracking. How they work The first time the page is loaded, the SPAs load all the necessary resources while browsing the website. […]
Working on Google Sheets, have you ever received the warning that your work cannot go on, because you have reached the limit of 5 million cells ? I often work with the Google Analytics Spreadsheet Adds-on. It’s a truly fantastic tool because it allows you to download the data processed by Google Analytcs directly on […]