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Cardinality dimensions in Google Analytics

What is meant by cardinality? Each Report in Google Analytics is made up of at least one Dimension.

Each Dimension has different values ​​within it: there are several raws which compose the Report itself. All these lines are called cardinalities.

There are Dimensions that have a limited number of cardinalities, such as the User Type Dimension which has only two cardinalities inside:

  • New Visitor
  • Returning Visitor

And then there are high cardinality dimensions, such as the Page dimension.


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