What are and what is the purpose of Folders in GTM?
This is a good solution Tag Manager offers to you when you are working on an account with hundreds of variables, triggers or tags.
Giving you an example, you can create a folder in which you can insert all the elements related to Google Analytics.
Let’s take a look.
How to create a folder
Click on Folders and let’s create a new one.
Let’s give it the name “Google Analytics” and click on Create:
Now you can go to the Tag section, select all the tags for Google Analytics and move them to the new folder:
Select the folder in which you want to move the tags:
Once done you’ll see which tags are catalogued in a certain folder and which in others:
The game is done!
By creating the folders you do nothing more than catalog what you create in GTM.
You can create new folders for your vendors or a folder for all the stuff releated to Facebook and so on.
Remember: use the folders in the best possible way so that they help you in your work. Think of it this way, so you don’t need to catalogue everything if you don’t think it’s useful!