In this post, I’ll show you how to compare data in Google Analytics 4.
Just as with the UA (Universal Analytics) version, where you can use segments to better analyze your users’ behavior on the site, GA4 offers a similar feature.
However, there are some nuances, compared to the UA version.
Compare data in GA4
To do in-depth analysis and comparisons, simply click on the Add comparison tab within your reports.
Once clicked, a small window will appear on the right.
Within it, you can enter conditions to make comparisons.
Let’s imagine we want to see traffic coming from Desktop device.
We’ll just select the dimension:
- Device category
Then, select the value:
And confirm your choice:
Once the segment has been created, you will be able to see it directly applied on the report:
As was the case with the Universal Analytics version, you can add up to a maximum of 4 comparisons (as you can see below):
In which Reports to use Comparisons in GA4
I can use the Comparisons inside the Reports
So, within the Reports highlighted in red in the image below:
This means that it is now possible, unlike the Universal Analytics version, to use Comparisons in the Realtime report as well.
Using this functionality is critical for web analytics.
As with the UA version, being able to break down different types of users allows us to get into the details of behavior and get more qualitative insights than just aggregate data.
You may also be intereasted by the following articles:
- Google Analytics 4: source/medium reportOne of the most popular reports within the Universal Analytics version is definitely the Source/Medium Report. In this Report, you can quickly observe the source and medium of users landing on the website. In UA we can find it under Acquisition > All Traffic > Source/Medium The new version of GA4 offers many features but […]
- Landing Pages Report in GA4One of the most interesting reports in Google Analytics – Universal Analytics is the Landing Pages Report. In this report you can observe the first landing page of a user on the analyzed website. It’s a very useful report to quickly understand what our user’s entry points are. However, the question may arise: how do […]
- Google Analytics 4: ComparisonIn this post, I’ll show you how to compare data in Google Analytics 4. Just as with the UA (Universal Analytics) version, where you can use segments to better analyze your users’ behavior on the site, GA4 offers a similar feature. However, there are some nuances, compared to the UA version. Compare data in GA4 […]
- Search Console and Google Analytics 4In this post I will show you two things that I find very useful: Connect the Google Search Console directly to your Google Analytics Property 4 Save a widget for faster access to Search Console data in the GA4 User Interface Let’s start! How to Link Search Console to GA4 Property The steps to link […]
- How to Change Language in Google Data StudioGoogle Data Studio is a great data visualization tool that is completely free, allowing you to connect different data sources to create dashboards. Some of the available data sources are: Google Analytics Google Sheets Google BigQuery File in .csv etc. The sources are different and, as you have seen, they are not only from the […]
- How to Implement Content Group in Google Analytics 4Content Groups allow you to create sections of the website, grouping contents in a convenient way for your analysis. Let’s give some examples: I can create a specific group that shows me the most viewed Brands on my website or I can create Product categories to analyze, at a higher level, the interactions of users […]