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Google Analytics 4: Comparison

In this post, I’ll show you how to compare data in Google Analytics 4.

Just as with the UA (Universal Analytics) version, where you can use segments to better analyze your users’ behavior on the site, GA4 offers a similar feature.

However, there are some nuances, compared to the UA version.

Compare data in GA4

To do in-depth analysis and comparisons, simply click on the Add comparison tab within your reports.

add comparison in ga4

Once clicked, a small window will appear on the right.

Within it, you can enter conditions to make comparisons.

comparison conditions in google analytics 4

Let’s imagine we want to see traffic coming from Desktop device.

We’ll just select the dimension:

  • Device category

Then, select the value:

  • desktop

And confirm your choice:

comparison in ga4

Once the segment has been created, you will be able to see it directly applied on the report:

comparison feature in google analytics 4

As was the case with the Universal Analytics version, you can add up to a maximum of 4 comparisons (as you can see below):

number of comparison in ga4

In which Reports to use Comparisons in GA4

I can use the Comparisons inside the Reports

reports google analytics 4

So, within the Reports highlighted in red in the image below:

report confronti

This means that it is now possible, unlike the Universal Analytics version, to use Comparisons in the Realtime report as well.

Final thoughts

Using this functionality is critical for web analytics.

As with the UA version, being able to break down different types of users allows us to get into the details of behavior and get more qualitative insights than just aggregate data.

Good Analysis!


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