How to have Annotations in Data Studio Dashboards as in Google Analytics

In this post I’m going to show you how to add Annotations from Google Analytics to Google Data Studio.

In this way, every time you change the date into your dashboard in DS, you can see the annotations of that particular time period as in Analytics.

Furthermore, using Google Sheets you can add new comments into the Spreadsheet and see them in Data Studio.

The path to follow

This is the journey I’ll follow:

First phase: I’ll copy the annotations from GA and paste them to Google Sheet and then I connect it as data source to Data Studio;
Second phase: I’ll share the Spreadsheet with anyone who can add comments in order to see the new annotations in Data Studio;

This is the flow:

Create new Spreadsheet
Change the date format
Connect to Data Studio
Test it
Enter Comments in Google Sheet

Let’s start!

What’s necessary

To get the final result, here is what we need:

Google Analytics: to get the annotations into the Views ;
Google Shee t: to enter the annotations from GA;
Data Studio: to create the final dashboard;

Step 1 – Create new Spreadsheet

Let’s create a new spreadsheet with several columns:

Comment
Who
Date

Remember: you have to start from the cell A1:

Let’s go in Google Analytics – Admin – Annotations:

Now just select all the annotations with the mouse and copy them:

select all the annotations and copy them

Let’s go back to the Google Sheet and paste the content from cell A2, so as not to overwrite the header.

Pay attention: we don’t simple paste the content with ctrl+V or cmd+V (if you had a Mac), but click with the mouse right button and select Paste Special – Paste Values Only as you see in the image:

Now the content’s copied into the File.

Step 2 – Change the date format

Into the Spreadsheet file, select the column with the dates inside and change the date format.

The goal: to change the date format from “Sep 8, 2020” to “08/09/2020” to make it readable at Data Studio.

Select the “Date” column, click on Format – Number – More Format – Custom Number Format.

Let’s insert the value: dd/mm/yyyy as in the image:

Now we can delete the column with the words “Delete” that was copied when we selected the table in Google Analytics, as it is not useful for our purpose:

Step 3 – Connect to Data Studio

In the Google Data Studio dashboard we create a new chart table and link the Gogle Sheet.

Add a new chart:

Now we connect our Google Sheet with the new chart.

Click on Data Source – Add Data:

Select the Google Sheets Connector:

And select the spreadsheet and the sheet you want to connect. Then click on Add:

Once done, let’s move on and set up the table chart with the following settings:

DATA:

Date Range Dimension: Date
Dimension: Date – Comment – Who
Sort: Date (Ascending)

STYLE (modify the settings as you like, according to how you want the table to appear):

Uncheck “Show Header”: just if you do not want to display the columns’ names;
Table Body: select “Wrap Text”

Step 4 – Test it

Switch your dashboard to View mode to test if all works fine.

Now, select a time period: the table chart will show the comments for that period:

data studio dashboard with annotation from google analytics

Step 5 – Enter comments in Google Sheet

Now that the comments have been copied directly into Google’s Sheets, you can also decide to share the document and give some colleagues / customers the opportunity to enter comments directly into the Spreadsheet.

In this way, every comment inserted in the Sheet will be visible also in Data Studio.

Just enter a new comment, as you see below:

Now, go to your dashboard and, selecting the date of the new comment (in my case September 30, 2020), you will see the new comment appear:

You can share the Spreadsheet directly from the Share button and read the official Google support for more details on sharing a document:

That’s all! 🙂

Conclusions

With this mode you have the advantage that the annotations, entered in the Google Sheet, can be dynamically displayed in the Data Studio dashboard.

By editing the table chart containing the comments, you can decide whether to show who wrote the comment, the type of annotation and the date.

Decide who to share the document with and which columns to edit.

Unfortunately it is still not possible to automatically connect GA’s annotations in Data Studio, but the Big G team is always surprising us, so..fingers crossed !