One of the most interesting reports in Google Analytics – Universal Analytics is the Landing Pages Report.
In this report you can observe the first landing page of a user on the analyzed website.
It’s a very useful report to quickly understand what our user’s entry points are.
However, the question may arise: how do I see the landing pages in the new version of Google Analytics 4? Is this report still present?
The answer is yes: this report is present, although a little less intuitive than we were used to in the Universal Analytics version.
Let’s dive in.
GA4: Pages and Screens Report
In Google Analytics 4, the report dedicated to measuring the performance of pages and therefore the content most viewed by users is located under the Pages and Screen report.
You can find this report in Reports > Engagement > Pages and Screes.
Inside, you will find an overview of the content or pages most viewed by users.
As you can see, as soon as you land you will see the most viewed pages, but not yet the top landing pages.
We need to make a small change directly in this report to get the data we are interested in.
Since GA4’s data schema is event-based and no longer session-based (as in Universal Analytics), we need to change the Report by taking 3 simple actions:
- Click on the Event Count metric and then on All Events
- Type session_start in the search bar
- Select session_start metric
Finally, you’ll need to sort the Report from highest to lowest value according to the session_start metric.
To do this, click directly on Event count to sort in descending order, as in the image below:
This way the Report shows you the first landing pages of the website you are analyzing.
Once we have the Report at our disposal, we need to find insights.
To do this, in the Universal Analytics version we use Segments (not to be confused with Filters, as described in this post).
Segments allow us to create groups of users according to rules useful for our analysis.
In Google Analytics 4 we can do the same thing thanks to the Comparison feature.
If you want to know how to compare data in GA4 then I invite you to read this post where I explain how to use Comparison mode to extract qualitative insights.
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