In this post I will show you two things that I find very useful:
- Connect the Google Search Console directly to your Google Analytics Property 4
- Save a widget for faster access to Search Console data in the GA4 User Interface
How to Link Search Console to GA4 Property
The steps to link Google Search Console to Google Analytics 4 are really simple.
Step 1 – Admin Panel
First, you need to go to the GA4 Admin panel and select the Google Search Console product:
Step 2 – Choose the Account
Click on Link to start the process to link the two tools:
A window will open, where you will need to select the account:
Then choose the type of Web Stream and confirm everything.
Once you’ve done, you will be able to see the final result:
You have completed the link between the tools.
You will have to wait about a day before seeing Search Console data in your GA4 Reports.
Search Console Data in Google Analytics 4
Once you’ve waited up to 24 hours, the data will be within the GA4 Property.
From now on you can see the trend directly in Reports> Acquisition> Overview:
As you can see from the image, there are two reports that allow you to observe the organic data:
By clicking inside a Report, you will be able to see the impressions, while in the other one you will be able to analyze the queries.
Into the reports, you will have different dimensions available, depending on the Report you are in.
In the Impressions Report, you will be able to select the following dimensions:
- Landing Page
- Device Category
In the Query Report, you can select the following dimensions:
- Organic google search query
- Device Category
Save Google Search Console Reports in GA4
There is a trick that I share with you, useful for seeing the data of the Google Search Console in the UI of Google Analytics 4 faster, without each time following the path I have described to you in the previous steps.
The trick is to add a widget to make the data more readily available.
Click on Reports> Library, as in the image below:
Once you click on it, you can see a page where you can customize your Reports.
Since we are interested in the Google Search Console data, click on the dedicated box and on the 3 dots:
Several choices will appear:
- Make a copy
If we click on Publish, we may find the report much easier, as a new section will be added on the left side of our Reports:
It will now be faster to access the Search Console organic data.
You may also be interested by the following articles:
- Google Analytics 4: source/medium reportOne of the most popular reports within the Universal Analytics version is definitely the Source/Medium Report. In this Report, you can quickly observe the source and medium of users landing on the website. In UA we can find it under Acquisition > All Traffic > Source/Medium The new version of GA4 offers many features but […]
- Landing Pages Report in GA4One of the most interesting reports in Google Analytics – Universal Analytics is the Landing Pages Report. In this report you can observe the first landing page of a user on the analyzed website. It’s a very useful report to quickly understand what our user’s entry points are. However, the question may arise: how do […]
- Google Analytics 4: ComparisonIn this post, I’ll show you how to compare data in Google Analytics 4. Just as with the UA (Universal Analytics) version, where you can use segments to better analyze your users’ behavior on the site, GA4 offers a similar feature. However, there are some nuances, compared to the UA version. Compare data in GA4 […]
- Search Console and Google Analytics 4In this post I will show you two things that I find very useful: Connect the Google Search Console directly to your Google Analytics Property 4 Save a widget for faster access to Search Console data in the GA4 User Interface Let’s start! How to Link Search Console to GA4 Property The steps to link […]
- How to Change Language in Google Data StudioGoogle Data Studio is a great data visualization tool that is completely free, allowing you to connect different data sources to create dashboards. Some of the available data sources are: Google Analytics Google Sheets Google BigQuery File in .csv etc. The sources are different and, as you have seen, they are not only from the […]
- How to Implement Content Group in Google Analytics 4Content Groups allow you to create sections of the website, grouping contents in a convenient way for your analysis. Let’s give some examples: I can create a specific group that shows me the most viewed Brands on my website or I can create Product categories to analyze, at a higher level, the interactions of users […]