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Search Console and Google Analytics 4

google search console and ga4

In this post I will show you two things that I find very useful:

  1. Connect the Google Search Console directly to your Google Analytics Property 4
  2. Save a widget for faster access to Search Console data in the GA4 User Interface

Let’s start!

The steps to link Google Search Console to Google Analytics 4 are really simple.

Step 1 – Admin Panel

First, you need to go to the GA4 Admin panel and select the Google Search Console product:

how to link google search console to GA4

Step 2 – Choose the Account

Click on Link to start the process to link the two tools:

search console and google analytics 4

A window will open, where you will need to select the account:

choose the search console account to link in ga4

Then choose the type of Web Stream and confirm everything.

Once you’ve done, you will be able to see the final result:

connect search console to ga4

You have completed the link between the tools.

You will have to wait about a day before seeing Search Console data in your GA4 Reports.

Search Console Data in Google Analytics 4

Once you’ve waited up to 24 hours, the data will be within the GA4 Property.

From now on you can see the trend directly in Reports> Acquisition> Overview:

search console data ga4

As you can see from the image, there are two reports that allow you to observe the organic data:

impressions in google analytics 4

By clicking inside a Report, you will be able to see the impressions, while in the other one you will be able to analyze the queries.

Into the reports, you will have different dimensions available, depending on the Report you are in.

In the Impressions Report, you will be able to select the following dimensions:

  • Landing Page
  • Country
  • Device Category
impressions in google analytics 4

In the Query Report, you can select the following dimensions:

  • Organic google search query
  • Country
  • Device Category
query in google analytics 4

Save Google Search Console Reports in GA4

There is a trick that I share with you, useful for seeing the data of the Google Search Console in the UI of Google Analytics 4 faster, without each time following the path I have described to you in the previous steps.

The trick is to add a widget to make the data more readily available.

Click on Reports> Library, as in the image below:

add a library in google analytics 4

Once you click on it, you can see a page where you can customize your Reports.

Since we are interested in the Google Search Console data, click on the dedicated box and on the 3 dots:

widget google search console in ga4

Several choices will appear:

  • Publish
  • Edit
  • Make a copy
  • Rename
  • Delete

If we click on Publish, we may find the report much easier, as a new section will be added on the left side of our Reports:

report search console in google analytics 4

It’s done!

It will now be faster to access the Search Console organic data.

Good Analysis!


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