You’ve created a new Google Data Studio Dashboard. You’ve worked hard on it and now you are ready to share it.
It is at this point that the question may have arise: how many will really see it? Can I know this information?
The answer is “yes!”: in this post I’ll show you how to track Google Data Studio dashboard’s views via Google Analytics, using the tracking ID.
Let’s take a look.
Create a new Account in Google Analytics
First thing to do: you have to create a new Account in Google Analytcs.
Keep in mind that: in order to best track every Google Data Studio Dashboard, every of them needs to have its own tracking ID code.
This is the structure behind, when you create the account and the properties:
- Property no. 1–> Dashboard no. 1
- Property no. 2 –> Dashboard no. 2
- Property no. 3 –> Dashboard no. 3
When you create and set up the Property in Google Analytics:
- give it a name that you can easily identified: for example, if it is a dashboard for the Marketing Team you can use the following name: DS Dashboard – Dashboard Marketing;
- Insert in the “Website URL” block the following link: datastudio.google.com;
If you don’t want to create one Property for each Dashboard in DS , you can read this post, where I explain you how you can use one Property in GA but you need to create 4 Calculated Fields in DS.
Copy the Tracking Id in Google Data Studio
When you have created the new Property in Google Analytics, you’ll find the Tracking ID.
You have to copy and paste it into the report in Data Studio.
Go into your Data Studio Dashboard and click on File – Report Settings
Now paste the Google Analytics Tracking ID:
When it’s pasted, we can send all the information to Google Analytics Reports.
See all the information in Google Analytics
Now we have the possibility to see all the pageviews information related to your Google Data Studio Dashboard, into the GA’s Reports.
The most useful dimensions are the following:
- Page Title: you can see the name of your dashboard and also the number of page (if your dashboard has more than one page);
- Device Category: you can see on which devices the users see the dashbard you have shared with them;
- Frequency & Regency: you have the possibility to check how many times the users return to the dashboard within a certain time period you select;
- Location: where the users came from;
There are also some metrics that can be useful to understand how much user friendly is your report:
- Sessions and Users : how many persons have seen your report;
- Bounce Rate: do the user have interact with your dashboard or not?;
- Avg. Session Duration: session duration on your report;
- Pages / Session: how many pages have been seen during the session?
See the data in a Data Studio Dashboard
A trick to easily see all those data is, creating a new dashboard in Data Studio.
It’s faster than in Google Analytics through its different Reports.
You can see the most important dimensions and metrics in a glance.
Tracking the interaction of your colleagues or clients with Google Data Studio dashboard is a good way that helps you to understand how to improve the reports you’ll create over time.
Remember to create a single Property for each dashboard you want to measure, to avoid having data from multiple dashboards within the same Google Analytics Property.
For that reason, think to which dashboards have to be tracked and which not.
You may also be interested in the following articles:
- Content Grouping in Google AnalyticsAnalyzing the contents of a website, has it ever happened to you that you want to know what are the performances of the main sections? Each website is divided into sections, which reflect the organization of its contents. This applies to all sites, from e-commerce, which have sections of product categories, type of articles, sellout […]
- Google Tag Manager: Lookup Table VariableThe Lookup Table variable in Google Tag Manager allows you to read the value of an input and, if this value matches certain requirements, it will return some output. There are several situations where this variable can help us: rename a web page, rename the Source dimension for a social (Instagram, Facebook LinkedIn etc.) and […]
- What Virtual Pages are in Google AnalyticsPageviews are one of the best known metrics, present in almost all web analytics reports. This metric is populated with pageview hits, which are sent to Google Analytics every time we view a page or refresh the page itself. However, in recent years a series of technologies have developed that improve user navigation on the […]
- How to track Virtual Pages: Google Tag Manager and Google AnalyticsIn this post, we see how to track Virtual Pages with the help of Google Tag Manager and Google Analytics. If you don’t know what Virtual Pages are and learn more about how they can help you especially if you are tracking a Single Page Application, I suggest you to read my dedicated post. To […]
- Google Analytics 4: Cross Domain TrackingIn this post I’ll show you how to implement cross domain tracking in the new version of Google Analytics 4. With GA4 cross domain tracking is much easier than the Universal Analytics version, in fact: in Universal Analytics you had to set everything up within Google Tag Manager In Google Analytics 4 you can do […]
- Google Analytics 4: Referral Exclusion ListReferral traffic is, generally, traffic from other websites that contain one or more links to your site. The new Google Analytics 4 allows you to measure this kind of traffic for your analysis, without the use of tags, triggers or variables. Proper implementation of referral traffic allows you to understand which other websites are bringing […]
- Google Analytics 4 Demo AccountGoogle has just released the Demo Account for Google Analytics 4 Now, all users can access and discover the functionalities offered by GA4. But let’s go in order! Post Content: 1) What is the Google Analytics 4 Demo Account 2) How the Demo Account is implemented 3) What can I do with the Demo Account […]