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Tracking Google Data Studio Dashboards with Google Analytics

how to track data studio dashboards with google analytics

You’ve created a new Google Data Studio Dashboard. You’ve worked hard on it and now you are ready to share it.

It is at this point that the question may have arise: how many will really see it? Can I know this information?

The answer is “yes!”: in this post I’ll show you how to track Google Data Studio dashboard’s views via Google Analytics, using the tracking ID.

Let’s take a look.

Create a new Account in Google Analytics

First thing to do: you have to create a new Account in Google Analytcs.

create a new account in google analytics

Keep in mind that: in order to best track every Google Data Studio Dashboard, every of them needs to have its own tracking ID code.

This is the structure behind, when you create the account and the properties:

  • Property no. 1–> Dashboard no. 1
  • Property no. 2 –> Dashboard no. 2
  • Property no. 3 –> Dashboard no. 3
  • etc.
structure prperties

When you create and set up the Property in Google Analytics:

  • give it a name that you can easily identified: for example, if it is a dashboard for the Marketing Team you can use the following name: DS Dashboard – Dashboard Marketing;
  • Insert in the “Website URL” block the following link: datastudio.google.com;
create property in google analytics

Save it.

If you don’t want to create one Property for each Dashboard in DS , you can read this post, where I explain you how you can use one Property in GA but you need to create 4 Calculated Fields in DS.

Copy the Tracking Id in Google Data Studio

When you have created the new Property in Google Analytics, you’ll find the Tracking ID.

You have to copy and paste it into the report in Data Studio.

copy the tracking id from google analytics

Go into your Data Studio Dashboard and click on File – Report Settings

click on file and Report settings in data studio

Now paste the Google Analytics Tracking ID:

paste the tracking code

When it’s pasted, we can send all the information to Google Analytics Reports.

See all the information in Google Analytics

Now we have the possibility to see all the pageviews information related to your Google Data Studio Dashboard, into the GA’s Reports.

The most useful dimensions are the following:

  • Page Title: you can see the name of your dashboard and also the number of page (if your dashboard has more than one page);
  • Device Category: you can see on which devices the users see the dashbard you have shared with them;
  • Frequency & Regency: you have the possibility to check how many times the users return to the dashboard within a certain time period you select;
  • Location: where the users came from;

There are also some metrics that can be useful to understand how much user friendly is your report:

  • Sessions and Users : how many persons have seen your report;
  • Bounce Rate: do the user have interact with your dashboard or not?;
  • Avg. Session Duration: session duration on your report;
  • Pages / Session: how many pages have been seen during the session?

See the data in a Data Studio Dashboard

A trick to easily see all those data is, creating a new dashboard in Data Studio.

It’s faster than in Google Analytics through its different Reports.

You can see the most important dimensions and metrics in a glance.

create a dashboard in google data studio

Conclusions

Tracking the interaction of your colleagues or clients with Google Data Studio dashboard is a good way that helps you to understand how to improve the reports you’ll create over time.

Remember to create a single Property for each dashboard you want to measure, to avoid having data from multiple dashboards within the same Google Analytics Property.

For that reason, think to which dashboards have to be tracked and which not.

Good analysis!


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4 pensieri su “Tracking Google Data Studio Dashboards with Google Analytics

  1. ciao, interessante l’idea, ma bisogna avere abbastanza dati da poter decidere se le dashboard sono effettivamente utili. Come fai a dire se solo 15 persone l’hanno usata?
    E poi, anche avendo i numeri, che decisioni puoi prendere per migliorare la dashboard?

    1. Ciao Luca, grazie del commento! Se hai più dati a disposizione può essere più facile intravedere un trend e quindi vedere se ci sono pagine decisamente più visualizzate rispetto ad altre. Inoltre hai percezione se la dashboard condivisa su cui hai lavorato viene aperta o no (capita anche questo! :S). Vedendo il numero di pagine viste per ogni foglio ho più percezione se alcune pagine della dashboard siano visualizzate maggiormente rispetto ad altre. Per questo uso la metrica Visualizzazioni di Pagina e non Visualizzazioni di Pagine Uniche. A volte viene richiesto di inserire davvero tante informazioni in più Fogli per poi vedere che ne vengono visti solo alcuni. Questo mi aiuta a rivalutare i contenuti.

        1. Ciao Luca, personalmente mi sono capitati dei casi in cui in una stessa dashboard (con all’interno sorgenti dati diversi) c’erano pagine che avevano meno di un quarto di visualizzazioni rispetto ad altri fogli. L’interesse verso quella che, all’inizio, sembrava essere una pagina richiesta da molti, in realtà si è dimostrato ridimensionato.

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