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What’s a Tag in Google Tag Manager?

A tag, in Google Tag Manager is a small portion of code, a snippet, which, thanks to GTM, allows you to pass some information of your site to third-party platforms (eg: Google Analytics, Facebook, Hotjar, Paypal etc.).

GTM offers you several tags from the Google’s environment (Ads, Analytics, Optimize etc.), a series of third party tags and the possibility to create others (Custom).

To work,the tag needs Trigger and Variable

tags in google tag manager
third party tags in gtm
custom tags in google tag manager

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