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What’s a trigger in Google Tag Manager?

Triggers allow tags to activate in particular situations.

We can think of the trigger as “when“: when I want to activate a certain tag.

In this way, I tell the tag to activate itself if a certain condition occurs, for example if we are on a certain page, if a transaction is made, if a video is activated etc.

Used with Variables, you have all the elements available to better track your website.

Google Tag Manager catalogs different types of triggers: Pageview, Click, User Engagement and Other.

types of triggers in GTM
other types of triggers in google tag manager

You may also be interested by the following articles:

The value (other) in Google Analytics

Cardinality dimensions in Google Analytics

How to solve the 5 million cell limit in Google Sheets

How to track Single Page Applications with Google Tag Manager

Query Parameters and Google Analytics

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