Triggers allow tags to activate in particular situations.
We can think of the trigger as “when“: when I want to activate a certain tag.
In this way, I tell the tag to activate itself if a certain condition occurs, for example if we are on a certain page, if a transaction is made, if a video is activated etc.
Used with Variables, you have all the elements available to better track your website.
Google Tag Manager catalogs different types of triggers: Pageview, Click, User Engagement and Other.
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